Press release

Malmö, March 02, 2020

Scandinavian Cosmetics Group targets international expansion and strengthen its board

Since the acquisition by Accent Equity, Scandinavian Cosmetics has reinforced its commitment to provide superior support and service to its partners and customers. This work will encompass alignment of one Scandinavian organization, further development of the service offering as well as accelerated geographic expansion. Further investments are done in logistic functions and IT support systems.

“We are happy to welcome our new members of the board” says Daniel Winberg, Chairman of the Board. “We view this as one important piece on the journey to further developing Scandinavian Cosmetics Group’s offering and accelerate our sales growth. We are convinced that Maria, Annette and Otto can offer invaluable insights and knowledge, both regarding our service offering as well as our maintained strong local operations”

Maria Ziv has extensive marketing and branding experience from international marketing roles, such as CMO at If Insurance, CMO at VisitSweden and on May 1st, she starts as Group CMO at Max Burgers. She also has relevant industry experience from her role as Senior Director Global Brand & Communication at Oriflame. Maria Ziv also has several successful board assignments behind her.

Annette Brøndholt has extensive experience from working with strong consumer brands and growth oriented businesses. Annette has the majority of her professional career at SAS and has board experience from the fashion and beauty industry from among others By Malene Birger and IC Group. Annette is currently on the boards of MapDiet, Offspring, SOS Barnbyar, Syncorder and Air Greenland.

Otto Drakenberg has over 20 years of experience working with consumer goods in leading positions as well as board assignments. Otto Drakenberg has acted as CEO of Twilfit, chairman of Sophie by Sophie, Nordic CEO of Selecta, chairman of Spendrups, CEO of ArcusGruppen and CEO of Carlsberg.

For more information, please contact Group CEO Joakim Johnsson at or +46 706 6650146
Scandinavian Cosmetics Group is the # 1 Scandinavian brand management company supplying retail partners with top brands within make up, skincare, fragrance, hair care and beauty tools. With companies in Denmark, Norway, Sweden and Finland the group offer an unparalleled route to the Nordic Beauty Consumer.